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Provedor de dados:  AgEcon
País:  United States
Título:  Measuring Retail Service Quality in Farm Supply Cooperatives
Autores:  Wilson, Norbert L.W.
Hall, Thomas
Fields, Deacue
Data:  2011-02-15
Ano:  2011
Palavras-chave:  Agricultural Cooperatives
Retail Service Quality Scale (RSQS)
Service Quality (SERVQUAL)
Principal Competent Analysis (PCA)
Multinomial Logit.
Agribusiness
Community/Rural/Urban Development
Demand and Price Analysis
Farm Management
Q13
M30
C25
Resumo:  Based on the Retail Service Quality Scale (RSQS), we develop a tool for mangers of local farm cooperative stores to assess which customer service groups matter to their customers. Principal component analysis (PCA) reveals three customer groups. The results of the multinomial logit model showed younger patrons and homeowners are likely to deem customer service and personal interaction as important. Customers, who consider appearance and accessibility as important, are college graduates and persons dependent on farming. Older patrons and wildlife enthusiasts are likely to view the policies and reliability as important factors of service quality.
Tipo:  Journal Article
Idioma:  Inglês
Identificador:  http://purl.umn.edu/100763
Relação:  International Food and Agribusiness Management Review>Volume 14, Issue 1, 2011
Volume 14
Issue 1
Formato:  22
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